What is Lately AI?

Lately AI is an AI-powered marketing platform designed to optimise and streamline social media content creation. By leveraging advanced natural language processing and machine learning, Lately AI helps businesses and marketers transform long-form content into a multitude of high-performing social media posts.

Key Features

  • Content Creation: Automatically generates social media posts from blogs, articles, and other long-form content.
  • AI-Powered Analytics: Provides insights and recommendations based on performance data.
  • Customisable Templates: Offers templates that can be tailored to specific branding needs.
  • Multi-Platform Scheduling: Allows users to schedule posts across multiple social media platforms.
  • Integration: Integrates with various content management systems and social media platforms.


Lately AI is used across different industries to boost social media marketing efforts:

  • Digital Marketing: Optimises social media campaigns and increases engagement.
  • E-commerce: Drives traffic and sales through effective social media posts.
  • Content Marketing: Enhances content distribution by repurposing existing content.
  • Public Relations: Manages brand image and communication through consistent social media presence.
  • Small Businesses: Helps small businesses maintain an active and engaging social media presence.

Getting Started

  1. Sign Up: Visit the Lately AI website to create an account.
  2. Connect Platforms: Integrate your social media accounts and content management systems.
  3. Upload Content: Upload blogs, articles, or other long-form content.
  4. Generate Posts: Use the AI to generate multiple social media posts from your content.
  5. Schedule and Publish: Schedule the posts across your social media platforms.

Pros and Cons


  1. Efficiency: Saves time by automating the content creation process.
  2. Enhanced Engagement: Optimises posts for higher engagement and performance.
  3. User-Friendly: Intuitive interface suitable for all skill levels.
  4. Comprehensive Analytics: Provides valuable insights and recommendations.
  5. Versatility: Suitable for various industries and content types.


  1. Subscription Costs: Advanced features may require a subscription.
  2. Learning Curve: New users might need time to explore and utilise all features effectively.
  3. Dependence on AI: AI-generated posts may require further customisation to meet specific needs.

Who is Lately AI For?

Lately AI is ideal for:

  1. Marketers: Professionals seeking to optimise social media content and increase engagement.
  2. Content Creators: Individuals needing to repurpose long-form content efficiently.
  3. Small Businesses: Businesses looking to maintain an active social media presence.
  4. Public Relations Teams: Teams managing brand communication and image.
  5. Digital Agencies: Agencies providing social media management services to clients.

Lately AI may not be ideal for:

  1. Budget-Conscious Users: Small businesses or individuals with limited budgets might find the subscription costs prohibitive.
  2. Highly Customised Needs: Users requiring highly specific and personalised content may need to invest additional time in editing.
  3. Non-Tech-Savvy Users: Individuals who may struggle with digital tools might need additional support.


  • Start with a Free Trial: Explore the platform’s features through a free trial to understand its potential benefits.
  • Utilise Analytics: Make full use of the provided insights to optimise your social media strategy.
  • Experiment with Templates: Use the available templates to streamline different types of social media posts.
  • Monitor Performance: Continuously review content performance and make adjustments based on insights.


Lately AI is a powerful tool that revolutionises social media marketing by leveraging advanced AI to automate and optimise content creation. Its user-friendly interface, comprehensive analytics, and integration capabilities make it an invaluable resource for marketers, content creators, and businesses looking to enhance their social media presence.


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