What is Content Shake?

Content Shake by Semrush is an AI-powered writing tool designed to streamline and enhance content creation for small teams. It combines the power of AI with Semrush’s SEO expertise to generate high-quality, SEO-optimised content quickly and efficiently.

Key Features

  • AI-Driven Content Generation: Automatically generates articles, blog posts, and social media content based on user input.
  • SEO Optimisation: Integrates Semrush’s SEO data to create content that drives organic traffic.
  • Content Ideas: Provides weekly suggestions for relevant and trending topics.
  • Competitive Analysis: Analyses competitors to inform content strategy.
  • Customisable Templates: Offers templates that can be tailored to specific needs.
  • One-Click Publishing: Directly publish to platforms like WordPress or transfer to Google Docs.


Content Shake is ideal for various content creation needs:

  • Blogging: Helps bloggers generate ideas, write posts, and optimise them for SEO.
  • Marketing: Assists marketers in creating engaging copy for ads, emails, and social media.
  • E-commerce: Generates product descriptions and promotional content.
  • Content Strategy: Provides insights and tools for developing effective content strategies.

Getting Started

  1. Sign Up: Visit the Content Shake website to create an account.
  2. Input Your Ideas: Enter topics or keywords to generate content ideas.
  3. Generate Content: Use the AI to create articles, social media posts, or other content.
  4. Customise and Optimise: Edit the content and optimise it using SEO tools.
  5. Publish: Publish directly to your blog or export to other platforms.

Pros and Cons


  1. Time-Saving: Automates the content creation process, saving time and effort.
  2. SEO-Optimised: Ensures content is optimised for search engines, improving visibility.
  3. User-Friendly: Intuitive interface makes it accessible for users of all skill levels.
  4. Versatile: Suitable for various types of content and industries.
  5. Integrated Tools: Combines content generation with SEO and competitive analysis tools.


  1. Subscription Costs: Advanced features may require a subscription, which could be costly for some users.
  2. Learning Curve: New users might need time to fully explore and utilise all features.
  3. Dependence on AI: While AI-generated content is helpful, it may require further customisation to meet specific needs.

Who is Content Shake For?

Content Shake is ideal for:

  1. Small Teams: Teams with limited resources looking to maximise their content output.
  2. Marketers: Professionals needing high-quality, SEO-optimised content quickly.
  3. Bloggers: Individuals seeking to streamline their content creation process.
  4. E-commerce Businesses: Companies needing compelling product descriptions and promotional content.
  5. Agencies: Marketing and content agencies looking to deliver high-quality content efficiently.

Content Shake may not be ideal for:

  1. Budget-Conscious Users: Small businesses or individuals with limited budgets might find the subscription costs prohibitive.
  2. Highly Personalised Needs: Users requiring highly specific and personalised content may need to invest additional time in editing.
  3. Non-Tech-Savvy Users: Individuals who may struggle with digital tools might need additional support.


  • Start with a Free Trial: Explore the platform’s features through a free trial to understand its potential benefits. You can start with the AI Writer for free, and there are also more free tools like AI Title and AI Text Generator (see footer).
  • Leverage SEO Tools: Make full use of the integrated SEO tools to optimise your content.
  • Experiment with Templates: Use the available templates to streamline different types of writing tasks.
  • Monitor Performance: Continuously review content performance and make adjustments based on insights.


Content Shake by Semrush is a powerful AI tool that simplifies and enhances content creation. Its blend of AI capabilities and SEO expertise makes it an invaluable resource for small teams looking to create high-quality, engaging content efficiently.


Stay updated with the latest AI news. Subscribe now for free email updates. We respect your privacy, do not spam, and comply with GDPR.